BRANDING - UNIFORM DESIGN - SOCIAL MEDIA
Chatworths Equestrian is a family owned and run livery yard with history and extensive experience in horse riding lessons, competition entries and coaching. Helen of Chatsworth wants to move the focus onto the livery side of the business and wanted to provide her customers with high quality apparel to wear on the yard but didn’t have a logo to get embroidered on her clothing.
She wanted something that felt traditionally equestrian but with a modern flair and loved the idea of using a horses head as symbolism of the businesses nature.
THE DESIGN PROBLEM
Providing a modern but traditionally inspired Equestrian brand identity that provides a memorable impact on horse enthusiasts.
Logo Variations
versatility, adaptability, memorability
By having multiple logo formats we allow the brand to have breadth and impact in different forms whilst still being recognisable.
To make sure that the branding would apply well to apparel I created a really beautiful logo mark that connects the C and E in a flowing manor that will embroider well. This allows the brand to stand the test of time too.
Brand Board
To enable Helen to stay on track with her branding more successfully I produced a brand guide sheet which details all of the fonts, logo formats, colour scheme including hex codes and examples of how the brand may look in real life to provide a tangible form of brand understanding.
Final brand
