BRAND IDENTITY DESIGN

J.West Christmas Tree supplier is a leading supplier of quality Christmas trees. They required a more modern logo to keep them up to date with the way that the market is moving into as well as ensuring they are represented professionally when supplying trees to highly respected clientele.

THE DESIGN PROBLEM

Modernising a highly respected Christmas Tree Supplier to reflect the movement within the industry. J.West want to feel more professional when speaking to high end clientele and have a strong brand that feels authentic to the experience they supply as well as legitimising their services.

Logo Variations

versatility, adaptability, memorability

By having multiple logo formats we allow the brand to have breadth and impact in different forms whilst still being recognisable.

There are forms where a large detailed logo would be the an appropriate viewing format but a letter mark or submarket may be a better fit for purpose.

Brand Board

To enable J.West to stay on track with their branding more successfully I produced a brand guide sheet which details all of the fonts, logo formats, colour scheme including hex codes and examples of how the brand may look in real life to provide a tangible form of brand understanding.