BRAND IDENTITY - CUSTOM ILLUSTRATIONS - PODCAST COVER PHOTO
Amii Miller is a wellness enthusiast based in Bournemouth sharing her food, exercise and inspirational content to her followers. She talks openly about suffering with an eating disorder and wanted to start a podcast to talk even more about topics surrounding heath and wellbeing. To kickstart her podcast she got in contact and asked me to create a brand that represented her and would be easy to apply to social media posts and other items that she may be creating to promote the podcast.
Designing a Safe Space for Female Wellness Conversations through the Art of Branding
We wanted to instill a strong sense of trust into the brand 'Well with Amii,' perfectly capturing the essence of her podcast dedicated to health, wellness, disordered eating, and the unique journey of growing up as a girl. We carefully curated a colour scheme of green and pink, combining the calming and nurturing aspects of green with the energetic and empowering vibes of pink.
This harmonious blend creates a visually appealing palette that resonates with the target audience and evokes feelings of authenticity and reliability. Furthermore, we went the extra mile by designing custom illustrated icons that provide 'Well with Amii' with the ability for brand customisation. These icons not only add a personal touch but also empower Amii to convey her authentic brand message through visuals, further strengthening the bond of trust with her listeners.
confide in me this is
YOUR SAFE SPACE
