BRANDING - BRAND STRATEGY- PACKAGING - MARKETING
Inspired by veganism in the hippie era of the 60’s Uncanny is a vegan coffee company producing ready-to-drink (RTD) coffees as well as syrup shots, a new product to the RTD market.
Being dairy-free Olivia found frustration not being able to see, have many choices of or purchase ready-to-drink (RTD) coffees in supermarkets. Uncanny is a vegan, dairy-free company specialising in dairy-free RTD coffees. Uncanny has also released a line of ‘syrup shot’ pump bottles to enable consumers to flavour their coffees on the go conveniently.
THE DESIGN PROBLEM
A lack of dairy-free ready-to-drink coffees available in the existing market leaves room for a new up-and-coming brand which disrupts the current market.
Market Research
The first step in designing Uncanny Coffee was to conduct extensive market research. This involved analysing the current market trends for vegan ready-to-drink products, identifying the target audience for the brand, and determining the demand for a product with 1960's hippy culture visuals. This information helped in developing a unique brand that resonates with the target audience.
Competitor analysis
The second step is to conduct a competitor analysis. This involves analysing the current competition in the vegan ready-to-drink market and identifying their strengths and weaknesses. Looking at the existing market you can see a clear pattern of brown, blue and green. The suggested colour scheme was more rooted in high energy colours bringing life and vibrance to the shelves.
Visualisation
Creating mockups of the brand name, logo, packaging design allows the vision to come to life that little bit more. This involves creating prototypes of the packaging design and visualising how the brand will be presented to the target audience.
