BRANDING - LEAFLET DESIGN - WEB DESIGN
The Forest Bathing Company is run By Nicola Dickinson and is a form of mindfulness that occurs within the forest setting.
Using ancient techniques Nicola guides you around the forest inviting you to tap into all of the senses allowing you space for reflection. With Forest Bathing now being recognised as a great way to treat anxiety and depression there are many health benefits to the practise itself and you’ll be seeing and hearing more about this practise.
THE DESIGN PROBLEM
Reflect the calm nature of Forest Bathing in a modern, timeless and sleek way whilst avoiding obvious imagery and references to the forest.
Logo Variations
versatility, adaptability, memorability
By having multiple logo formats we allow the brand to have breadth and impact in different forms whilst still being recognisable.
There are forms where a large detailed logo would be the an appropriate viewing format but a letter mark or submarket may be a better fit for purpose.
Brand Board
To enable Nicola to stay on track with her branding more successfully I produced a brand guide sheet which details all of the fonts, logo formats, colour scheme including hex codes and examples of how the brand may look in real life to provide a tangible form of brand understanding.
Leaflet Design
As an extra for The Forest Bathing Company Nicola wanted a leaflet that she could hand out to people wanting to learn more about the practise.
We wanted something that felt soft and bold at the same time. The bold colour palette does most of the talking for the bold elements but we used some soft blended shapes and delicately placed text to break the page up and allow a gentle flow from the top to the bottom of the page for easy viewing.
Final brand
